Sustainability, expressed in all of its facets, becomes a goal towards which to aim for a sector of the economy that is in good health and for the businesses from which it is composed.
Terre Cevico intends to be a part of this group of virtuous producers, and to play a leading role amongst them.
A commitment to environmental sustainability is part and parcel of the mission of a cooperative Group such as that of Terre Cevico, whose products have a strong cultural link with the land. Over the years, the Group’s sensitivity in this regard has grown to the extent of its becoming consolidated practice in its production-related decisions.
“B.io” is Terre Cevico’s first line of organic wines, but B.io is not only a type of wine, it is a project with its very own philosophy: “b” as in “biologico” (“organic”) and “buono” (“good”); “io” (“I/me”), because whoever chooses to drink these wines is well aware of what they are doing, they have a great deal of self-respect and wish to do good for the sake of the society and environment in which they live.
It is a project that has to do with sustainability on an absolute scale. The member-growers, thanks to the human resources (agronomists and oenologists) placed at their disposal by Terre Cevico, have the possibility to give added value to their production, often grown in vineyards that are limited in size, thus obtaining sufficient income for them to not have to leave the countryside and so give a future to the new generations.
Within the scope of policies for ecologically sustainable production and consumption, a reduction at source is undoubtedly a fundamental choice for the management of waste materials: for this reason, Terre Cevico has adopted systems for filtering and stabilising its wines that call for less use of filtration media and less production of residual materials from such processes.
Terre Cevico’s accounts for 2019/20 confirm it as one of Italy’s major wine-producing companies: a profit
of 578,817 Euros, with exports that have grown to 52 million Euros out of a consolidated turnover for the whole of the extended group (Terre Cevico, Le Romagnole, Cantina dei Colli Romagnoli, Consorzio Le Romagnole due, Due Tigli, Rocche Malatestiane, Sprint Distillery, Winex, Tenuta Masselina, Montresor and Medici Ermete & figli) of 159 million Euros.
The production and distribution of added value offers a way of measuring the distribution of wealth – produced by a business when it carries out its activities – towards those who have dealings with it, thus highlighting the economic effect (or that which can be expressed in economic terms) that the company’s operations have produced on the principal categories of stakeholders.